RAFFLES CITYNext Project >
Fall / Winter Season Campaign
The concept centers on revealing the best of Fall and incorporating giant-sized fashion wardrobes as the key element. Through the use of photography, we dramatized the idea by showcasing an elegant model stepping out of a life-sized fashion trunk. Coupled with the headline “Fall Disclosure”, the visual and word play cleverly communicates the message of Raffles City’s full disclosure of the hottest Fall season retail offerings.