< Previous Project

DURRANT CONSULTANCY

Next Project >

Branding / Corporate Identity

Durrant Consultancy is a strategic brand consultancy committed to delivering work of unsurpassed quality. To portray the sophistication and power of the brand, Lucidity derived the Durrant Consultancy monogram from the Chinese pictogram for Name, also meaning reputation and fame. We crystalized the idea of Durrant Consultancy ‘illuminating’ its client’s branding by using light as a visual metaphor.